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Student Promotional Awards 2019

Published on September 05, 2019

About

In the Promotional Campaign Planning class, student ad agencies work for local industry clients. Teams may pitch their campaigns to the advertising industry judging panel. Winners are announced at the wrap-up banquet that is well attended by the local advertising community.

2019 Project Materials

Bro Brick


MKITU Marketing

Jared Gibeau, Samantha Moore, Ryan McManners

Drive Happiness


A3 Creative Co.

Mark McGarrigle, Anne Harding, Alex Kagel

Kingsway Mall


Hound Media

Justin Moc, Kevin Straughan, Kerri Chalmers, John Avila

Mawji Centre


ADA Advertising

Daniel Gala Gonzalez, Alvin Castellanos, Abbas Abbadi

New Music Edmonton


Evco Strategies

Evan Crawford, Gibson Whalen, Evan Gyulai, Nicholas Boquiren

Studio X Bikram Yoga


CASSia Marketing Agency

Shelby Skakun, Mercedes Murray, Chelsea Ganter, Amber Denison


2019 Teams

The student campaigns and presentations this year made for difficult decisions on which teams would go forward and pitch to the industry panel. This year six teams were selected to present to our panel of industry experts. The successful teams appear below.

Hound Media

Team 1 - Hound Media

Client: Kingsway Mall

Justin Moc, Kevin Straughan, Kerri Chalmers, John Avila

Spectrum CC Marketing

Team 2 - Spectrum CC Marketing

Client: Fort Saskatchewan Chamber of Commerce

Chelsea Lefurgey and Cassandra Taylor

ADA Advertising

Team 3 - ADA Advertising

Client: NAIT Mawji Centre for New Venture and Student Entrepreneurship

Daniel Gala Gonzalez, Alvin Castellanos, Abbas Abbadi

CASSia Marketing Agency

Team 4 - CASSia Marketing Agency

Client: Studio X Bikram Yoga

Shelby Skakun, Mercedes Murray, Chelsea Ganter, Amber Denison

Evco Strategies

Team 5 - Evco Strategies

Client: New Music Edmonton

Back: Evan Crawford, Gibson Whalen, Evan Gyulai

Front: Nicholas Boquiren

MKITU Marketing

Team 6 - MKITU Marketing

Client: Bro Brick

Jared Gibeau, Samantha Moore, Ryan McManners

A3 Creative Co.

Team 7 - A3 Creative Co.

Client: Drive Happiness

Mark McGarrigle, Anne Harding, Alex Kagel


2019 Awards

Best Overall Campaign Proposal

This award, sponsored by the Advertising Club of Edmonton, recognizes the project that best provides a workable, creative solution to the client’s problem within the financial and logistical constraints presented. Congratulations to the team from CASSia Marketing for their campaign to increase membership at Studio X Bikram Yoga.

From the left: Mercedes Murray, Chelsea Ganter, Advertising Club of Edmonton President Puneeta McBryan, Amber Denison and Shelby Skakun

Best Presentation

This award from ZGM recognizes the team that best communicates and sells their idea to the panel within the time allotted. Congratulations to the team from CASSia Marketing for their Studio X Bikram Yoga campaign pitch.

From left: ZGM Account Director, Cheryl Meger, Mercedes Murray, Chelsea Ganter, Shelby Skakun and Amber Denison

The Big Idea Award

Presented by DDB Edmonton, this award recognizes the team that has approached a problem and solved it in a unique and workable manner. Congratulations to A3 Creative Co. for their big idea for their client Drive Happiness.

From left: Mark McGarrigle, Helene Leggatt from DDB, Anne Harding and Alex Kagel

Best Media Solution

Presented by MEDIACTIVE to the team that chooses a strategic media solution to reach the identified target audience in the best possible manner while reinforcing the positioning of the company. Congratulations to the team from A3 Creative Co. for their campaign for Drive Happiness.

From left: Tania Nease from Mediactive, Anne Harding, Alex Kagel and Mark McGarrigle

Best Use of Data or Research

This award, presented by FKA, recognizes the team that best undertakes new research or uses client supplied data or research to contribute to an overall solution for a campaign.

From left: Rob Jennings from FKA, Evan Gyulai, Evan Crawford, Gibson Whalen and Nicholas Boquiren

Best Digital Solution

This award sponsored by Top Draw, recognizes the team demonstrating the best use of digital media as an integral part of their campaign proposal. Congratulations to the team from MKITU Marketing for their campaign for Bro Brick.

From left: Ryan McManners, Grant Currie from Top Draw and Samantha Moore

Photo credit by Christopher Barrett

2019 Scholarships

The Advertising Club of Edmonton Beth McIntyre Scholarship

The Beth McIntyre Scholarship is presented by the Advertising Club of Edmonton to the student who attains the top academic achievement in the Fall Semester of the Promotional Management class. The student will also have chosen to pursue the Promotions/Advertising stream options after their third semester. This scholarship is provided in addition to the Advertising Club of Edmonton Award for the Best Overall Campaign attained by a Winter term team at the annual banquet.

This year two recipients received the award from Advertising Club of Edmonton President Puneeta McBryan, Evan Crawford and Chelsea Ganter.

The Edmonton Journal Scholarship

Thanks to our sponsor, The Edmonton Journal, for recognizing the student with their scholarship for the top academic achievement award. This goes to the student with the highest course mark during this semester on all assignments. Congratulations to Kevin Straughan on your success this term. Thanks to Renny Wong from Postmedia for joining us to present this year.

The Cowan Graphics Scholarship

Congratulations to Cassandra Taylor for earning the top academic achievement in the Promotional Campaign Planning course in the fall semester. Teresa Sturgess, class instructor, is presenting on behalf of our award sponsor, thank you Cowan Graphics.

FKA Public Relations Scholarship

Thanks to our sponsor, FKA, for recognizing the top academic achievement award in the Winter term Public Relations course. Well done Chelsea Ganter on you accomplishment.

SNR Recruiting Public Relations Scholarship

Thanks to our sponsor, SNR Recruiting, for recognizing the top academic achievement award in the Fall term Public Relations course. Congratulations again Kevin Straughan.


2019 Judging Panel

NAIT students and staff are extremely grateful to the industry leaders who give their time to help with our awards program. Their involvement is an integral part of the Promotional Campaign Planning course. Students who pitch their campaigns to the panel receive positive and constructive criticism to benefit their learning and their networking.

2019 Judging Panel

This year's panel (from left to right):

  • Tania Nease, Media Director, Mediactive

  • Helene Leggatt, President, DDB Edmonton

  • Grant Currie, Executive Creative Director, Top Draw Inc.

  • Cheryl Meger, Account Director, ZGM

  • Rob Jennings, President, FKA

  • Puneeta McBryan, President, ACE

Photo credit by Christopher Barrett

2019 Photo Galleries

Project Easels

Students

Industry & NAIT