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Campus

The location where your NAIT courses will be held.

Credential

The type of certification (degree, diploma, certificate) you will earn after completing your program.

  • Degree - NAIT offers a number of business degrees and applied science and technology degrees accredited by Alberta Advanced Education.
    Applied degree programs offer a stronger emphasis on practical applications of the concepts learned in the classroom
  • Diplomas & Certificates - These credit programs take 1 or 2 years and lead to government approved and industry-recognized credentials.
  • Journeyman Certificate - Hands-on and expert-led apprenticeship and industry training for skilled trades and technology professionals.
  • Continuing Education/Non-Credit - NAIT offers a wide range of non-credit programs and courses for personal and professional development in a number of interesting and exciting fields. These options are great for people who may be working but are interested in studying as well.

Delivery Options

The flexible schedule options for this course including time of day and full/part-time.

  • Day - Courses taking place between Monday - Friday, before 5 PM.
  • Evening/Weekend - Courses taking place on weekdays from 5 PM or later, or Saturdays and Sundays.
  • Online - Sometimes called "Home Study" or "Computer-Based Learning"
  • Distance - Traditional correspondence format. These courses work best if you can't get to a campus or if your schedule can't accommodate fixed class times

Length

The average or expected time it will take to complete your program.

Open Studies

Open Studies allows you to explore credit courses without applying to a program.
It is an opportunity to get a feel for school and what program you want to be in.

International Students

Program availability may be limited for international applicants. Contact your student advisor for more information.

Advanced Credit

You may apply for advanced credit once you have been accepted into the program. Advanced Credit can be Transfer Credit (for completed post-secondary courses) or PLAR (Prior Learning Assessment and Recognition).

Transfer Credit

In addition to the common guidelines outlined on the Transfer and Credit Options section and on the Transfer Credit Request Form (PDF), your program has other advanced credit requirements that are applied to each request including:

  • You must have completed the course or program no more than 7 year(s) ago unless a formalized articulation agreement is in place
  • You must have a minimum mark of D in the course(s) or program

Prior Learning and Assessment Recognition (PLAR)

If you do not qualify for transfer credit or credential recognition, Prior Learning Assessment and Recognition (PLAR) may be an option.

Contact the program for additional information about Advanced Credit.

The Digital Media and IT (DMIT) program is multi-disciplinary in its approach. Spanning a range of career opportunities from business analyst to visual designer, this innovative program allows you the ability to meet industry demand while developing skills aligned with your inidividual talents and inclinations.

In the Visual Communications area of emphasis, learn how to create high-quality, eye-catching products by applying advanced design principles.

 

Employment rates reported by NAIT alumni are for information purposes and do not guarantee future employment opportunities.

Salaries reported by NAIT alumni are for information purposes and are not a guarantee of future alumni income.

Hands-on, industry-relevant skills

The Visual Communications area of emphasis will give you the skills you need to be a professional graphic designer. Courses will focus on 2 core software tools that will help you accomplish this goal: Adobe Photoshop and Adobe Illustrator.

Supplemental courses will teach you the practical and theoretical sides of visual design, such as colour theory, typographic history and the art of telling a story using characters and images. To round out the program, you will also take time developing a portfolio and learning the business side of this industry.

As a graduate, you will understand how to translate ideas into a finished product that clearly and creatively delivers a message.

Elective courses

Because of the flexibility and breadth of the DMIT program, you may choose to take elective courses from other DMIT streams in addition to your core stream courses. The courses listed on this page are provided as recommended courses that will help you succeed in your chosen DMIT area of emphasis. 

Enter the workforce with confidence

Careers

Common jobs for Visual Communications grads include:

  • Media Designer
  • Graphic Designer
  • Commercial Designer
  • Print Operator
  • Creative Director
  • Package Designer
  • Advertiser/Branding Specialist
  • Marketer
  • Front-End Web Designer
  • UI/UX Designer

Co-op opportunities

As a result of DMIT's close connection with industry, various co-op opportunities exist for students in the DMIT program. Many companies offer our students paid co-op positions that provide direct experience in specific areas of study. Co-op is also seen as a staffing strategy for many organizations.

Contact the program at dmit@nait.ca or 780.378.6140 for more information.

Co-op opportunities are available for 4-month terms.

Students must have a minimum of 28 credits and a GPA of at least 2.7 to apply for a co-op position. These co-op opportunities benefit not only DMIT students but also the employers.

Become a trusted professional

After graduation and required work experience, you may also be eligible to join the following professional associations:

Opportunities for further education

You may also continue your studies after graduation by pursuing a Bachelor of Technology in Technology Management (BTech) or Bachelor of Applied Information Systems Technology (BAIST). Diploma grads can earn a BTech or BAIST degree with just two more years of study. Full-time and part-time study options are available. 

BTech - Technology Management

Completion of this diploma qualifies as the first 2 years of NAIT's unique 4-year Bachelor of Technology in Technology Management degree.   Find out more

Bachelor of Applied Information Systems Technology – Information Systems

Prepare for career opportunities as a senior systems analyst, designer or project leader.   Find out more

Have questions? We've got answers 

Student Service Centre

  • Email: askNAIT@nait.ca
  • Phone: 780.471.NAIT (6248)
  • Toll free: 1.877.333.NAIT (6248)

General program information

 


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Courses

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Tuition & Fees

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How to Apply

Information on admissions process

Scholarships & Awards

Funding for students in this program

Level 1 - Core courses (must be taken to graduate)

COMP1017Web Design Fundamentals I
  • Course Equivalencies: DMIT108
  • Open Studies: Available

This course provides the student with an introduction to the basics of web design. The topics covered are semantic Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), File Transfer Protocol (FTP), and crafting web pages using a plain text editor. With these skills, students will be able to create visually rich multi-page websites.

DMIT1001Communications for Digital Media & IT
  • Course Equivalencies: DMIT101, IST140
  • Open Studies: Available

Beginning with an overview of computing, digital networks and the interdependent relationship between information technology and new media, students in this survey course are able to identify their inclinations and abilities in the IT and new media space. This is critical in helping define their individual training paths within the program. This awareness reinforces the course's orientation toward "audience first" communications in IT business and media creation. Students develop skills in research, collaborative thinking and professional presentation techniques. This course is intended to develop self-awareness, client/audience orientation, interdisciplinary communications and teamwork skills.

ORGB1500Organizational Behaviour for Media and IT
  • Requisites: Prerequisite: DMIT1001. This course is available to Open Studies students.
  • Course Equivalencies: DMIT183, DMIT258, IST370
  • Open Studies: Available

Organizational Behaviour provides students with an opportunity to understand practical aspects of what people think, feel, and do in a business environment. Students will be exposed to individual, team, and organizational issues and theories.

Level 1 - Courses strongly recommended for Visual Communications students

COMP1008Digital Graphic Design Tools
  • Requisites: This course is available to students in the Digital Media and IT program with the areas of emphasis of Animation, Digital Cinema, Game Design, IT Business Analysis, Visual Communications, or Web Design and Development.
  • Course Equivalencies: DMIT102
  • Open Studies: Not Available

The instructional objectives of this course are to teach the practical functionality of two core software tools; Adobe Photoshop and Adobe Illustrator. The tools are taught modularly with an emphasis on their interoperability as they apply to various streams of graphics production.

DMIT1007Character Design
  • Requisites: This course is not available to Open Studies students.
  • Course Equivalencies: DMIT155
  • Open Studies: Not Available

This is primarily a studio course that explores drawing the human figure. Students will learn about accurate proportions, how light affects form, anatomy, sizing and measuring, gesture drawing, shading and other techniques with the intent of producing realistic figurative drawings.The emphasis will be on drawing the human figure utilizing natural mediums such as charcoal, conte, pastels and graphite. Characters play an important role in animation and games. This course will also help students develop the necessary artistic skills to draw realistic and stylized character concepts. Students will follow classical drawing techniques that will help them in creating aesthetically compelling characters.

DMIT1013Digital Content Story Development
  • Requisites: This course is available to students in the Digital Media and IT program with the areas of emphasis of Animation, Digital Cinema, Game Design, Game Programming, IT Business Analysis, or Visual Communications.
  • Course Equivalencies: DMIT171
  • Open Studies: Not Available

Students in the course learn the fundamentals of story origination structure and visualizing for the screen. DMIT 1013 will introduce students to various formats, styles and approaches used in writing and designing narrative storyline for a variety of media. Emphasis is placed on learning key concepts and dynamics in visual storytelling. Students will complete several individual and collaborative assignments that will demonstrate their ability to develop original narratives and characters. By the end of the course students will be able to complete a screenplay starting from their initial original idea all the way through the synopsis to treatment and the final script. This course will focus on character driven narrative with creative writing and script writing skills.

DMIT1507Colour Theory
  • Requisites: This course is available to students in the Digital Media and IT program or the Digitial Media and IT Co-op program. Prerequisites: COMP1008, DSGN1016.
  • Course Equivalencies: DMIT157
  • Open Studies: Not Available

Of particular importance in any visual design-focused discipline, this course defines colour as a variable design element that influeces all compositional activity. Students will learn to develop visual fluency using colour as a visual language that relates to the design theory taught in Visual Communications 1. Colour symbology and its contextual use as it relates to a variety of content will be amongst the topics explored. Colour applied implementation for specific use for digital media will be covered. This course is recommended for all students that have a visual or media-centric emphasis in their study paths. Students are strongly encouraged to take DSGN1527 as a co-requisite to this course.

DMIT2029Typography
  • Requisites: This course is available to students in the Digital Media and IT program or the Digitial Media and IT Co-op program. Prerequisites: COMP1008, DSGN1016.
  • Course Equivalencies: DMIT173
  • Open Studies: Not Available

In this course, students will build on the introduction received in Visual Design 1. They will survey the history of moveable type, examining the terminology and functional mandate for variable typefaces. The principles of typographic style are presented and used in developing readable text for print and the screen. Students will experiment with the various requirements of font design.

DSGN1016Visual Communications I
  • Requisites: This course is available to students in the Digital Media and IT program with the areas of emphasis of Animation, Digital Cinema, Game Design, Visual Communications, or Web Design and Development.
  • Course Equivalencies: DMIT107
  • Open Studies: Not Available

Students in this course are introduced to the fundamental importance of visual design in composition. Through a combination of lectures and labs, students are encouraged to discover through an iterative process the various elements and theories of visual design and how they are deployed according to defined principles. The assignments draw from historical context to develop a basis and foundational connection to the importance of modernism in the evolution of contemporary design process. This course is a recommended prerequisite for the media and web design course streams.

DSGN1527Visual Communications II
  • Requisites: This course is available to students in the Digital Media and IT and Digital Media and IT Co-op programs. Prerequisites: COMP1008, DSGN1016.
  • Course Equivalencies: DMIT176
  • Open Studies: Not Available

Expanding upon the skills and theory gained from Visual Design Foundation, this course challenges students to analyze and resolve visual communication problems across a range of mediums. Within this, students are taught the deployment of designed messaging through typography and a delivery system. Concept, composition and context are emphasized through the development process as it relates to disciplines within the Visual Communications studies path. Students are initiated into contemporary design methodology through mentorship as guidance in the development of creative ethos.

Level 1 - Suggested electives for Animation students

DMIT1529Web Design & Usability I
  • Requisites: This course is available to students in the Digital Media and IT and Digital Media and IT Co-op programs. Prerequisites: COMP1017, COMP1008. Co-requisite: DMIT1530.
  • Course Equivalencies: DMIT179
  • Open Studies: Not Available

Students in this course will develop skills in designing for the web with a focus on usability and user experience. The course will practice the theories and techniques behind grid based interface design, web typography, CSS style and layout, and using image editing software as a design tool.

DMIT1530Web Design Fundamentals II
  • Requisites: This course is available to students in the Digital Media and IT and Digital Media and IT Co-op programs. Prerequisite: COMP1017.
  • Course Equivalencies: DMIT166
  • Open Studies: Not Available

Expanding on concepts explored in COMP1017, students in this course will further develop their skills in semantic HTML markup, using CSS for style and layout, optimizing and deploying websites, and producing a website based on the needs of a client.

DMIT1533Digital Photography
  • Course Equivalencies: DMIT160
  • Open Studies: Not Available

This course is an introduction to the operation of digital cameras. Students will learn digital camera controls for use in basic photography composition - adjusting exposure, lens fundamentals and an introduction to lighting.

VISA1515Illustration Fundamentals
  • Requisites: This course is available to students in the Digital Media and IT and Digital Media and IT Co-op programs.
  • Course Equivalencies: DMIT164
  • Open Studies: Not Available

Drawing is an invaluable and crucial design skill for all digital media forms. This course covers the basic drawing techniques and principles that will teach students ways to demonstrate and communicate visual design concepts. The first part of the course will have students creating simple shapes, people and environments to communicate a simple narrative scenario. Moving on to more complex and dynamic compositions, students will learn how to draw and communicate using perspective and variation of eye level, angles and cropping in their sketches. One of the major objectives of this class is to train students to develop the visual language along with the skills that will enable them to express ideas and concepts visually, via quick sketches. This course is designed for students interested in animation, video and game design, as well as students in any other courses that incorporate graphic design principles. This course uses storyboard based assignments that are staples in digital media concept communication. Students are strongly encouraged to have successfully completed DSGN1016 & DMIT1007 prior to taking this course.

Level 2 - Core courses (must be taken to graduate)

DMIT2000Advanced Communication for Digital Media and IT
  • Requisites: Prerequisite: DMIT1001.
  • Course Equivalencies: DMIT154
  • Open Studies: Not Available

This course provides opportunities to apply communication concepts and skills to an IT or digital media environment. It will allow students to further enhance their skills in formal research, academic and business writing, discussion facilitation, as well as formal presentations, some of the foundational skills for career success.

DMIT2590Capstone Project
  • Requisites: Prerequisites: Successful completion of 12 credits of 2000 level courses.
  • Course Equivalencies: DMIT254
  • Open Studies: Not Available

This course will bring together the knowledge and skills acquired during the first, second and third semesters of the DMIT program. Students or student teams will develop a project from analysis, through design, to development for an industry client. To further simulate the business environment, the teams will present their findings through both oral presentation and written documentation.

Level 2 - Courses strongly recommended for Visual Communications students

DMIT1528Web Business Essentials
  • Requisites: This course is available to students in the Digital Media and IT program or the Digitial Media and IT Co-op program. Prerequisite: COMP1017.
  • Course Equivalencies: DMIT208
  • Open Studies: Not Available

In this course, students will explore the fundamentals of the communications and business aspects of the World Wide Web. Topics will include search engine optimization & marketing, social network marketing & community building, online revenue streams, effective writing for the web, analysis of web traffic, an introduction to client relations and media law, and how to freelance as a web designer.

DMIT2009Art Direction I
  • Open Studies: Not Available

Art Direction is all about vision and resource management. Students will learn to understand a clients needs and turn those needs into a viable and executable concept. Understanding and creating a project brief to communicate that concept to all members of an Art Directors team. Idea visualization and communication are key elements of the Art Directors tool box. Students will learn to think out side the box as well as create appropriate concepts for specific target markets. Students are strongly encouraged to take DMIT1007 and VISA1515 as pre-requisites, but not required.

DMIT2031Visual Communications III
  • Requisites: Prerequisite: DSGN1527.
  • Course Equivalencies: DMIT203
  • Open Studies: Not Available

Building on skills learned in the Visual Communications II course, students will apply advanced principles of design to assignments with an emphasis on visual problem-solving. This will involve the use of digital tools, natural media and multiple disciplines that provide context to visual messages. The development of concept will be the primary focus in all project evaluation. The exploration of contemporary design methodology will be continued through the use of design mentorship and constructive conversation.

DMIT2033Web Design and Usability II
  • Requisites: Prerequisites: DMIT1530, DMIT1529.
  • Open Studies: Not Available

With an emphasis on designing responsive websites, this course builds upon the concepts uncovered in DMIT1529 to further practice implementing user-centric design principles while leveraging a variety of CSS and JavaScript frameworks. This course explores the most recent developments in responsive design, interactive JavaScript components, and CSS3 effects and animations.

DMIT2501Portfolio Development
  • Requisites: This course is not available to Open Studies students.
  • Course Equivalencies: DMIT219
  • Open Studies: Not Available

This course provides students with the skills needed to identify their career objectives and create a targeted marketing plan, including an online portfolio, resume and discipline-appropriate collateral items. Included in the student's marketing plan will be a strategic action plan to conduct job searches and/or RFP opportunities.

DMIT2505Art Direction II
  • Requisites: Pre-requisite: DMIT2009.
  • Open Studies: Not Available

Building on the fundamentals covered in Art Direction I DMIT2009, students will expand the scope of their concept visualization. Creating concepts that bridge multi-media types from video, web to print students will work individually and in groups. Students will learn to assess their strengths and weakness as well as provide constructive feedback on team dynamics and individuals skills. An Art Director becomes invaluable when they possess knowledge of multiple industries and skill sets, thus research of various visual skills will be incorporated into projects.

DMIT2516Visual Communications IV
  • Requisites: Prerequisites: DMIT2031.
  • Course Equivalencies: DMIT272
  • Open Studies: Not Available

Building on skills learned in the DMIT2031 course, students will continue to apply various principles of design with an emphasis on visual problem-solving in the creation of a range of applied visual communication assignments. The emphasis on applied criteria in the development of commercially viable solutions. The reconciliation of form, content and composition as it pertains to messaging will be explored through the iterative design process. This will involve the use of digital tools, natural media and multiple disciplines that provide context to visual messages. Ideation and the development of design concepts are the primary focus in all preparatory development leading to design.

Tuition

Cost Per Credit: $180
Tuition Cap: $1,940

Tuition for International Students

Cost Per Credit: $567
Tuition Cap: $6,111

Mandatory Fees

NAITSA: $129
U-Pass: $175
Health & Dental: $128
Rec. & Athletics: $70

Pay Your Tuition & Fees
How much will first year cost?

Books, Supplies & Program Fees (est.)

Please contact the program area for more information.

Dates & Deadlines

We recommend submitting your program application at least 90 days before the application deadline.

Application Deadline: Sep 03, 2019

Term Start Date: Sep 03, 2019

Program Availability Status:  

Domestic Applicants: WL
International Applicants: WL

Entrance Requirements

OR

  • Successful completion of any 3 Digital Media and IT courses through NAIT Open Studies with an overall minimum GPA of 2.0
  • Proof of English Language Proficiency

OR

  • 5 credits of Advanced Level Computer Sciences or Advanced Level Design Studies or Advanced Level Communication Technology courses taken within the Career and Technology Studies program
  • Proof of English Language Proficiency

Competitive Entrance Requirements:

70% overall average Note: Competitive entrance requirements are determined by the program area and are subject to change without notice.

Apply to Program

Apply to the program with step-by-step instructions on how to complete the application process. Please note, processing time may vary for applicants, so we recommend starting early.

Apply nowHow to apply checklist


Open Studies

A great option to get started or take a few courses without committing to a full program. Learn more

International Students

This program is open to international applicants. For more detailed information about applying, visit our admissions page. Learn more

Legend

Term Definition
Open Program still has seats available.
Waitlisting Program is full and qualified applicants are being placed on a waitlist. For information about waitlists, please visit the Waitlist FAQs.

If you’re on a non-competitive waitlist, you should consider NAIT’s Academic Upgrading program or NAIT Equivalency Tests to become a more competitive applicant.

There is no guarantee that waitlisted applicants will be offered a seat, however it is common for seats to become available until the start of class. As seats become available, they are filled from the waitlist.
Closed Program is no longer accepting applications.
N/A Not available for this term.


*Program availabilty is subject to change without notice.

Scholarships & Awards

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