An organization's marketing plan acts like a road map for its stakeholders. Explore how to design a marketing plan that will share your company’s story, attract your target audience, define your niche market, and motivate employees. Concepts such as mission statements, markets, market segmentation, environmental scan, organizational situational analysis, and positioning come together in the marketing plan to align potentially successful products with industry opportunities.
The skills obtained from this course will allow you to construct a marketing plan that will clarify the results you want to achieve, plan to obtain those results, and gain the response you want from your target audience.
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