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Continuing Education

BFND525 - Designing a Marketing Plan

Course Code

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The location where your NAIT courses will be held.

Course Overview

An organizations marketing plan acts like a road map for its stakeholders. Explore how to design a marketing plan that will share your company’s story, attract your target audience, define your niche market, and motivate employees. Concepts such as mission statements, markets, market segmentation, environmental scan, organizational situational analysis, and positioning come together in the marketing plan to align potentially successful products with industry opportunities.

The skills obtained from this course will allow you to construct a marketing plan that will clarify the results you want to achieve, plan to obtain those results, and gain the response you want from your target audience.

Upcoming Offerings

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Section Start/End Schedule
E01 Oct. 17 - Oct. 31, 2019 Tue, Thu
Hours Delivery Fees
16 hours Evening $300
Meeting Times:
  • Oct. 17 to 31 - Tuesday, Thursday: 6:00 PM - 8:50 PM

A Material fee of $25.00 will be added upon registration.

*Day delivery ranges between 8 AM - 5 PM.
**Evening delivery ranges between 5 PM - 10 PM.