Continuing Education

CDMK106 - Paid Search Marketing Track

Course Code

A unique identifier used at NAIT for this specific course.

Campus

The location where your NAIT courses will be held.

Course Overview

If you are already engaged in paid search marketing at work, or you are in a sales or marketing role hoping to learn more about optimizing campaigns, then this course is for you. Paid searches can play a large role in creating business opportunities. This 10-hour course covers everything from the basics of paid search fundamentals including Pay-Per-Click (PPC), keywords, ads and landing pages, to creating, managing and reporting on campaigns. Using interactive learning tools along with application-based lessons, you will gain skills relevant to industry.

This course delivers the digital marketing knowledge and material you’ll need for the Digital Marketing Institute Tracks exam. Upon completing the course, you will write the DMI-administered online exam. This course is offered by NAIT in partnership with Digital Marketing Institute (DMI). Assessment and grading are through DMI and you will receive marks from them.

Upcoming Offerings

Filter by Terms:
Class Section Start/End Schedule
30627 O01 May. 01 - Jul. 31, 2025 Online
Hours Delivery   Fees
10 hours Remote On-Demand Delivery $605

Basic computer skills are required for this program. Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. If you have any questions, please contact continuingeducation@nait.ca.

Class Section Start/End Schedule
30628 O02 Jun. 01 - Aug. 30, 2025 Online
Hours Delivery   Fees
9 hours Remote On-Demand Delivery $605

Basic computer skills are required for this program. Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. If you have any questions, please contact continuingeducation@nait.ca.

Class Section Start/End Schedule
40164 O01 Jul. 01 - Sep. 30, 2025 Online
Hours Delivery   Fees
10 hours Remote On-Demand Delivery $605

Basic computer skills are required for this program. Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.

Class Section Start/End Schedule
40165 O02 Aug. 01 - Oct. 31, 2025 Online
Hours Delivery   Fees
10 hours Remote On-Demand Delivery $605

Basic computer skills are required for this program. Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.

Class Section Start/End Schedule
11015 O01 Sep. 01 - Nov. 30, 2025 Online
Hours Delivery   Fees
10 hours Remote On-Demand Delivery $605

Basic computer skills are required for this program. Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.
Course hours noted are spread out over the duration of the course dates. Participants follow a schedule of assignments, discussions, and due dates set out by the instructor. Learning events and activities can be accessed by participants at a flexible time with no requirement to log in at specific times. Participants can interact with the instructor, ask questions, and receive guidance throughout the course.

Class Section Start/End Schedule
11016 O02 Oct. 01 - Dec. 31, 2025 Online
Hours Delivery   Fees
10 hours Remote On-Demand Delivery $605

Basic computer skills are required for this program. Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.
Course hours noted are spread out over the duration of the course dates. Participants follow a schedule of assignments, discussions, and due dates set out by the instructor. Learning events and activities can be accessed by participants at a flexible time with no requirement to log in at specific times. Participants can interact with the instructor, ask questions, and receive guidance throughout the course.

Class Section Start/End Schedule
11017 O03 Nov. 01, 2025 - Jan. 31, 2026 Online
Hours Delivery   Fees
10 hours Remote On-Demand Delivery $605

Basic computer skills are required for this program. Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.
Course hours noted are spread out over the duration of the course dates. Participants follow a schedule of assignments, discussions, and due dates set out by the instructor. Learning events and activities can be accessed by participants at a flexible time with no requirement to log in at specific times. Participants can interact with the instructor, ask questions, and receive guidance throughout the course.

Class Section Start/End Schedule
11018 O04 Dec. 01, 2025 - Feb. 28, 2026 Online
Hours Delivery   Fees
10 hours Remote On-Demand Delivery $605

Basic computer skills are required for this program. Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.
Course hours noted are spread out over the duration of the course dates. Participants follow a schedule of assignments, discussions, and due dates set out by the instructor. Learning events and activities can be accessed by participants at a flexible time with no requirement to log in at specific times. Participants can interact with the instructor, ask questions, and receive guidance throughout the course.

Class Section Start/End Schedule
20978 O01 Jan. 01 - Mar. 31, 2026 Online
Hours Delivery   Fees
10 hours Remote On-Demand Delivery $605

Basic computer skills are required for this program.
Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.

Class Section Start/End Schedule
20979 O02 Feb. 01 - Apr. 30, 2026 Online
Hours Delivery   Fees
10 hours Remote On-Demand Delivery $605

Basic computer skills are required for this program.
Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.

Class Section Start/End Schedule
20980 O03 Mar. 01 - May. 31, 2026 Online
Hours Delivery   Fees
10 hours Remote On-Demand Delivery $605

Basic computer skills are required for this program.
Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.

Class Section Start/End Schedule
20981 O04 Apr. 01 - Jun. 30, 2026 Online
Hours Delivery   Fees
10 hours Remote On-Demand Delivery $605

Basic computer skills are required for this program.
Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.

Class Section Start/End Schedule
30313 O01 May. 01 - Jul. 31, 2026 Online
Hours Delivery   Fees
10 hours Remote On-Demand Delivery $605

Basic computer skills are required for this program.
Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.

Class Section Start/End Schedule
30314 O02 Jun. 01 - Aug. 30, 2026 Online
Hours Delivery   Fees
10 hours Remote On-Demand Delivery $605

Basic computer skills are required for this program.
Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.

Delivery Methods

  • Face to Face: Where: In-person meetings. When: Course is scheduled at a specific time for students to attend. Face-to-face instruction at all class meetings. Location may be on campus or at a worksite.
  • Blended: Where: Mixture of in-person & online components. When: Course is scheduled at a specific time for students to attend. Combination of face-to-face and online components at specific times. Some online components may be accessed online anytime.
  • Hyflex: Where: Choice to attend in-person or online meetings. When: Course is scheduled at a specific time for students to attend. For each class, students choose to attend in-person with the instructor or online at a specific time.
  • Remote Live Delivery: Where: Online with instructor. When: Course is scheduled at a specific time for students to attend. Instruction is delivered at set times online. Students do not come to campus.
  • Remote On-Demand Delivery: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online. While there are no set class meetings, there may be set due dates and deadlines for some activities. Students may interact with peers through virtual tools.
  • Remote Independent: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online, with no instructor support. While students choose when to do coursework, there may be set due dates and deadlines. 
  • Work Placement: Where: In-person meetings. When: Work is scheduled at a specific time for students to attend. Onsite work integrated learning. Location at a worksite.
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