Course Overview
If you are already engaged in paid search marketing at work, or you are in a sales or marketing role hoping to learn more about optimizing campaigns, then this course is for you. Paid searches can play a large role in creating business opportunities. This 10-hour course covers everything from the basics of paid search fundamentals including Pay-Per-Click (PPC), keywords, ads and landing pages, to creating, managing and reporting on campaigns. Using interactive learning tools along with application-based lessons, you will gain skills relevant to industry.
This course delivers the digital marketing knowledge and material you’ll need for the Digital Marketing Institute Tracks exam. Upon completing the course, you will write the DMI-administered online exam. This course is offered by NAIT in partnership with Digital Marketing Institute (DMI). Assessment and grading are through DMI and you will receive marks from them.
Upcoming Offerings
Filter by Terms:
Class |
Section |
Start/End |
Schedule |
30627 |
O01 |
May. 01 - Jul. 31, 2025 |
Online |
Hours |
Delivery |
Fees |
10 hours |
Remote On-Demand Delivery |
$605 |
Basic computer skills are required for this program.
Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. If you have any questions, please contact continuingeducation@nait.ca.
Class |
Section |
Start/End |
Schedule |
30628 |
O02 |
Jun. 01 - Aug. 30, 2025 |
Online |
Hours |
Delivery |
Fees |
9 hours |
Remote On-Demand Delivery |
$605 |
Basic computer skills are required for this program.
Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. If you have any questions, please contact continuingeducation@nait.ca.
Class |
Section |
Start/End |
Schedule |
40164 |
O01 |
Jul. 01 - Sep. 30, 2025 |
Online |
Hours |
Delivery |
Fees |
10 hours |
Remote On-Demand Delivery |
$605 |
Basic computer skills are required for this program. Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.
Class |
Section |
Start/End |
Schedule |
40165 |
O02 |
Aug. 01 - Oct. 31, 2025 |
Online |
Hours |
Delivery |
Fees |
10 hours |
Remote On-Demand Delivery |
$605 |
Basic computer skills are required for this program. Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.
Class |
Section |
Start/End |
Schedule |
11015 |
O01 |
Sep. 01 - Nov. 30, 2025 |
Online |
Hours |
Delivery |
Fees |
10 hours |
Remote On-Demand Delivery |
$605 |
Basic computer skills are required for this program. Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.
Course hours noted are spread out over the duration of the course dates. Participants follow a schedule of assignments, discussions, and due dates set out by the instructor. Learning events and activities can be accessed by participants at a flexible time with no requirement to log in at specific times. Participants can interact with the instructor, ask questions, and receive guidance throughout the course.
Class |
Section |
Start/End |
Schedule |
11016 |
O02 |
Oct. 01 - Dec. 31, 2025 |
Online |
Hours |
Delivery |
Fees |
10 hours |
Remote On-Demand Delivery |
$605 |
Basic computer skills are required for this program. Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.
Course hours noted are spread out over the duration of the course dates. Participants follow a schedule of assignments, discussions, and due dates set out by the instructor. Learning events and activities can be accessed by participants at a flexible time with no requirement to log in at specific times. Participants can interact with the instructor, ask questions, and receive guidance throughout the course.
Class |
Section |
Start/End |
Schedule |
11017 |
O03 |
Nov. 01, 2025 - Jan. 31, 2026 |
Online |
Hours |
Delivery |
Fees |
10 hours |
Remote On-Demand Delivery |
$605 |
Basic computer skills are required for this program. Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.
Course hours noted are spread out over the duration of the course dates. Participants follow a schedule of assignments, discussions, and due dates set out by the instructor. Learning events and activities can be accessed by participants at a flexible time with no requirement to log in at specific times. Participants can interact with the instructor, ask questions, and receive guidance throughout the course.
Class |
Section |
Start/End |
Schedule |
11018 |
O04 |
Dec. 01, 2025 - Feb. 28, 2026 |
Online |
Hours |
Delivery |
Fees |
10 hours |
Remote On-Demand Delivery |
$605 |
Basic computer skills are required for this program. Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.
Course hours noted are spread out over the duration of the course dates. Participants follow a schedule of assignments, discussions, and due dates set out by the instructor. Learning events and activities can be accessed by participants at a flexible time with no requirement to log in at specific times. Participants can interact with the instructor, ask questions, and receive guidance throughout the course.
Class |
Section |
Start/End |
Schedule |
20978 |
O01 |
Jan. 01 - Mar. 31, 2026 |
Online |
Hours |
Delivery |
Fees |
10 hours |
Remote On-Demand Delivery |
$605 |
Basic computer skills are required for this program.
Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.
Class |
Section |
Start/End |
Schedule |
20979 |
O02 |
Feb. 01 - Apr. 30, 2026 |
Online |
Hours |
Delivery |
Fees |
10 hours |
Remote On-Demand Delivery |
$605 |
Basic computer skills are required for this program.
Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.
Class |
Section |
Start/End |
Schedule |
20980 |
O03 |
Mar. 01 - May. 31, 2026 |
Online |
Hours |
Delivery |
Fees |
10 hours |
Remote On-Demand Delivery |
$605 |
Basic computer skills are required for this program.
Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.
Class |
Section |
Start/End |
Schedule |
20981 |
O04 |
Apr. 01 - Jun. 30, 2026 |
Online |
Hours |
Delivery |
Fees |
10 hours |
Remote On-Demand Delivery |
$605 |
Basic computer skills are required for this program.
Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.
Class |
Section |
Start/End |
Schedule |
30313 |
O01 |
May. 01 - Jul. 31, 2026 |
Online |
Hours |
Delivery |
Fees |
10 hours |
Remote On-Demand Delivery |
$605 |
Basic computer skills are required for this program.
Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.
Class |
Section |
Start/End |
Schedule |
30314 |
O02 |
Jun. 01 - Aug. 30, 2026 |
Online |
Hours |
Delivery |
Fees |
10 hours |
Remote On-Demand Delivery |
$605 |
Basic computer skills are required for this program.
Your name and contact information will be shared with DMI so you can be registered for your course in their Learning Management System. Expect an email to your non-NAIT email address with instructions on how to access the course. If you have any questions, please contact continuingeducation@nait.ca.