Course Overview
If you are already engaged in paid search marketing at work, or you are in a sales or marketing role hoping to learn more about optimizing campaigns, then this course is for you. Paid searches can play a large role in creating business opportunities. This 10-hour course covers everything from the basics of paid search fundamentals including Pay-Per-Click (PPC), keywords, ads and landing pages, to creating, managing and reporting on campaigns. Using interactive learning tools along with application-based lessons, you will gain skills relevant to industry.
This course delivers the digital marketing knowledge and material you’ll need for the Digital Marketing Institute Tracks exam. Upon completing the course, you will write the DMI-administered online exam. This course is offered by NAIT in partnership with Digital Marketing Institute (DMI). Assessment and grading are through DMI and you will receive marks from them.