If you are already engaged in paid search marketing at work, or you are a sales or marketing director hoping to learn more about optimizing campaigns, then this course is for you. Paid searches can play a large role in creating business opportunities. This 9-hour course covers everything from the basics of Pay-Per-Click (PPC), to creating and managing campaigns, to presenting results. Using interactive learning tools along with application-based lessons, you will gain skills relevant to industry.
This course delivers the digital marketing knowledge and material you’ll need for the Digital Marketing Institute Tracks exam. Upon completing the course, you will write the DMI-administered online exam. This course is offered by NAIT in partnership with Digital Marketing Institute (DMI). Assessment and grading are through DMI and you will receive marks from them.
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