Continuing Education

OPSC612 - Introduction to Business Management II

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Course Overview

Are you currently running your own optical business or thinking about starting one? You need to consider a number of factors to make sure your business is equipped for long-term success. Apply the skills you gain in this course to run a successful optical business by effectively managing its financial, marketing, and human resource elements.

Build upon your business management skills and use them to boost your market presence, attract and retain patients, and streamline your day-to-day workflow. Identify techniques to market and advertise your optical products to increase brand awareness. Describe the best strategies for workforce planning, including staff recruitment and training. Evaluate the types of computer applications and information systems technology used in the optical field to aid and improve workflow.

Candidate must be a licensed optician or graduate of an Opticianry program.

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