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The location where your NAIT courses will be held.
The type of certification (degree, diploma, certificate) you will earn after completing your program.
The flexible schedule options for this course including time of day and full/part-time.
Please note due to the COVID-19 pandemic, these delivery options may shift from term to term. Please consult your program for details on delivery options.
The average or expected time it will take to complete your program.
Open Studies allows you to explore credit courses without applying to a program.
It is an opportunity to get a feel for school and what program you want to be in.
Program availability may be limited for international applicants. Contact your student advisor for more information.
You may apply for advanced credit once you have been accepted into the program. Advanced Credit can be Transfer Credit (for completed post-secondary courses) or PLAR (Prior Learning Assessment and Recognition).
In addition to the common guidelines outlined on the Transfer and Credit Options section and on the Transfer Credit Request Form (PDF), your program has other advanced credit requirements that are applied to each request including:
If you do not qualify for transfer credit or credential recognition, Prior Learning Assessment and Recognition (PLAR) may be an option.
Contact the program for additional information about Advanced Credit.
Program delivery methods for Fall 2021 and later have not been confirmed. Delivery shown is based on current delivery methods amid the COVID-19 pandemic.
With NAIT's Bachelor or Business Administration (BBA), your classes will have a business focus from day 1.
Because many professional associations require a degree before they will grant a designation, a business degree is a great way to further your career potential. Earn a general BBA by completing core courses and your choice of electives or declare an emphasis in the following subjects:
Enter the exciting, ever-changing world of Marketing. The Bachelor of Business Administration (BBA) with Marketing emphasis prepares students to lead organizations in making decisions on corporate branding, public relations, sales, supply chain management and advertising in an immersive environment of critical thinking.
The BBA degree with Marketing emphasis focuses on teaching consumer research, measurable strategies and strong communications skills. The goal is to develop your ability for strong analytical processes critical to the operation of business. Marketing emphasis students are led through business cases of ethics, consumer behaviour and sales management. These scenarios will help you understand the decision-making processes of business and think about the many factors that affect marketing campaigns and projects.
All marketing-related courses have prerequisites, so it is important to carefully plan the order your studies. Students taking the BBA with a Marketing emphasis can expect to integrate their knowledge of marketing to support different organizational and multi-disciplinary goals in Canadian and international organizations.
Employment rates reported by NAIT alumni are for information purposes and do not guarantee future employment opportunities.
Salaries reported by NAIT alumni are for information purposes and are not a guarantee of future alumni income.
Students taking the BBA with Marketing concentration complete:
All marketing-related courses have prerequisites, so it is important to carefully plan the order of your studies.
Our course delivery is flexible, allowing you to take your classes in the daytime, evening or online to suit your schedule. We also have transfer credit and prior learning assessments for those who have done prior post-secondary or other formal training experience.
You can expect to spend on average:
The Marketing concentration will allow you to pursue a range of professional certifications and give you the opportunity to continue your studies in a range of graduate programs including:
NAIT prepares you to succeed in the dynamic field of marketing by providing class work on real industry cases and partnerships with industry.
In the first year of the program, all business students take the same 10 foundational courses in order to gain core business knowledge. This allows students to experience a variety of business fields in order to decide which is the best fit. In the second, third and fourth years of studies, you will take the required courses to pursue an concentration in Finance.
In the BBA career path with Marketing concentration, you will earn an concentration on your transcript showing that you graduated in a specialized field of studies. This concentration does not appear on your graduation parchment, but will be noted on your official student transcripts.
Students applying to any business administration diploma program will choose Bachelor of Business Administration when selecting the program on the Alberta Post-Secondary Application System (APAS). More information can be found under How to Apply below.
Students in this BBA concentration are also eligible to participate in NAIT's BBA Co-op program. Jumpstart your career by spending 3 semesters gaining valuable hands-on experience in real workplaces.
More information on the Co-op option can be found on the BBA Co-op page.
Business Information Centre – JR Shaw School of Business
Student Service Centre
Enter the exciting, ever-changing world of marketing!
Learn how to register through Alberta Post-Secondary Application System (APAS) or begin the application process.
How to Apply
*Program availability is subject to change without notice.
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