Business Administration - Marketing

Diploma

Apply Now

Need more info? Learn how to apply.

Mix creativity, strategic sales and business insight and you’ll get marketing as a result. Marketing requires imagination, keen knowledge of one’s audience and the ability to position products and services against the competition.

In NAIT’s marketing program, you’ll work on practical, hands-on assignments for real-world clients. After completion of our core business courses, you’ll be able to choose 2 electives from a list of 5 course options.

Our 2-year diploma program has been developed in consultation with industry partners and will immerse you in dynamic group-work on real world projects with real clients.

Pursue a field in marketing where ideas are king, and every day is different.

Upcoming Intakes

Select your preferred intake to see relevant program information. Program details, including tuition and course information, may vary by intake.

Selection Start Date Delivery Mode Time Campus Length Domestic Status International Status
Jan. 08, 2024 (Winter) Your choice Your choice Main 2 Years (Full-time) Open Open
  May. 06, 2024 (Spring) Your choice Your choice Main 2 Years (Full-time) Open Open
Sep. 03, 2024 (Fall) Your choice Your choice Main 2 Years (Full-time) Open Open
 
             
 

Swipe table to view more information for each intake.

Delivery Mode

  • In-person - All your class activity will be delivered in person, on campus.
  • Online - All your class activity will be delivered online.
  • Hybrid - Your classes will be a mixture of in person and online learning. You must be able to come to campus and participate remotely online.
  • Your choice - Your program offers a variety of class delivery options (in person, online, or a mixture of both) and you can select which type of classes to take. If you wish, you can complete your entire program either in-person or online.
  • HyFlex - All your classes are delivered for simultaneous participation in person and online. You can choose daily to attend your classes in person or join remotely online.

Time

  • Your choice - You can select class times and days that fit your schedule. There are a variety of class options for you to choose from including daytime, evening, weekdays or weekends.
  • No set time - No set class days or times, content is access on-demand. You can complete your studies on your own schedule within the scheduled class dates; may have set due dates and deadlines.
  • Evenings & Weekends - Classes are scheduled after 5 p.m. on weekdays or anytime on weekends.
  • Weekdays - Daytime - Classes are scheduled on weekdays, before 5 p.m.
  • Weekdays - Evening - Classes are scheduled on weekdays, after 5 p.m.
  • Weekends - Classes are scheduled on Saturdays and Sundays.

Campus

Any in-person components of your courses will be delivered at this campus location.

View Campus Map

Length

  • Full-Time - This is the standard length to complete the program, with a full course load per term.
  • Part-Time - Part-time programs provide students the flexibility to study. Set schedule typically has 2-3 courses per term.

Domestic Status

The program availability status for domestic applications is updated as applications are reviewed and assessed. Program availability is subject to change without notice.

  • Open - Program intake is accepting applications.
  • Waitlisting - Program intake is accepting applications, but qualified applicants will be placed on a waitlist.
  • Closed - Program intake is not accepting applications.
  • Upcoming - Applications will open soon for this intake. View the upcoming terms for open dates.
  • N/A - Not available for this intake.

International Status

The program availability status for international applications is updated as applications are reviewed and assessed. Program availability is subject to change without notice.

  • Open - Program intake is accepting applications.
  • Waitlisting - Program intake is accepting applications, but qualified applicants will be placed on a waitlist.
  • Closed - Program intake is not accepting applications.
  • Upcoming - Applications will open soon for this intake. View the upcoming terms for open dates.
  • N/A - Not available for this intake.

Credit programs that accept international applicants also meet the eligibility for the Post-Graduation Work Permit program. Each student is responsible for maintaining their eligibility throughout their studies.

Hands-on, industry-relevant skills

The marketing program at NAIT is designed to provide students with a practical and immersive learning experience. All courses are project-based, integrating cutting-edge technology and fostering a student-driven approach. By actively engaging in various learning strategies, hands-on tasks, and real-world projects for clients, you will develop the necessary skills to thrive in your future marketing career. This includes working with computer simulations, media creation, and digital marketing techniques.

Throughout the program, you will complete fifteen core business and marketing courses, which will form the foundation of your knowledge and expertise. Once you have completed these core courses, you will have the opportunity to tailor your education by choosing five electives from a selection of six course options. This flexibility allows you to specialize in one of three Marketing pathways: digital marketing, sales, or marketing communications.

The Marketing Program's curriculum has been meticulously developed in consultation with industry partners to ensure its relevance and alignment with the demands of the marketing field. By incorporating industry insights and practical applications, NAIT prepares you for a successful transition into the professional world upon graduation.

Student engagement expectations

At NAIT, every 3 credits represent a total of 135 learning hours (note this does not include Work Integrated Learning courses). This includes scheduled learning hours (classroom time, labs, shops, etc.) in various settings (face-to-face, blended, hyflex, remote-live, and remote on-demand) and student self-directed learning.

You will learn

  • Marketing of services and products
  • Advertising and Promotion 
  • Digital Marketing
  • Sales, pricing and value creation and negotiation
  • Brand Management
  • Market Research and Analysis
  • Public Relations    
  • Business-to-Business (B2B)    
  • Communications and Presentation Skills
  • Product development
Daniel van Veelen

"I really like the psychology of people and applying that in a business setting through marketing."

Daniel van Veelen, Business Administration – Marketing '17

JR Shaw School of Business

The JR Shaw School of Business harnesses the power of a polytechnic providing relevant, multi-disciplinary business education integrated with industry partnerships and applied learning.

JRSSB Infographic Pathways
 
 

Diploma Specialization

In the business diploma program, you will declare an area of specialization in your first year, shortly after you have been accepted into the program.

All business students then take the same 10 foundational courses in order to gain core business knowledge. This allows students to experience a variety of business fields. In the second year of studies, you will take the required courses to get a specialized Marketing diploma upon graduation.

How to apply

Students applying to any business administration diploma program will choose Business Administration - General when selecting the program on the Alberta Post-Secondary Application System (APAS). More information can be found under How to Apply.

JRSSB Infographic Pathways

Diploma Specialization

In the business diploma program, you will declare an area of specialization in your first year, shortly after you have been accepted into the program.

All business students then take the same 10 foundational courses in order to gain core business knowledge. This allows students to experience a variety of business fields. In the second year of studies, you will take the required courses to get a specialized Marketing diploma upon graduation.

How to apply

Students applying to any business administration diploma program will choose Business Administration - General when selecting the program on the Alberta Post-Secondary Application System (APAS). More information can be found under How to Apply.

Career Outcomes

A career in marketing will offer you an incredibly diverse array of challenges. You’ll need to be prepared to take on numerous marketing-related tasks in businesses of all shapes and sizes.

You’ll need to devise and implement advertising and promotional initiatives, engage in professional sales and effectively participate in product marketing, marketing research and service marketing. 

Courses and Advanced Credit

Current and recently admitted students can find information and updates about their program on their My Program page in the MyNAIT Portal. To monitor your course progress and the courses still needed to graduate, visit your Academic Progress Report.

Advanced Credit

You may apply for advanced credit once you have been accepted into the program. Advanced credit can be Transfer Credit (for completed post-secondary courses) or PLAR (Prior Learning Assessment and Recognition).

Transfer Credit

In addition to the common guidelines outlined on the Transfer and Credit Options section, your program has other advanced credit requirements that are applied to each request including:

  • You must have completed the course or program no more than 10 year(s) ago unless a formalized articulation agreement is in place
  • You must have a minimum mark of D in the course(s) or program

Read more about advanced credit or contact us about applying for credit for this program.

Scholarships & Awards

Want to learn more about this program?

Thank you for your interest! We want to get you in contact with the right person to answer your questions. If you are a current or recently admitted student you can find program and course information as well as contact details for your program on the My Program page on the MyNAIT Portal.

General inquiries

Please contact the Student Service Centre for general inquiries such as:

  • Student application support
  • Program entrance requirements, tuition & fees, and how to apply
  • Program admissions process
  • Enrolment support
  • Student funding options
  • Fee and refund inquiries
  • General program and course withdrawal procedures
  • Navigating nait.ca and MyNAITPortal

Contact Student Service Centre

Program-specific questions

Please fill out the form below if you have any program-specific questions relating to:

  • Program details
  • Work-integrated learning and cooperative education
  • Advance credit and Prior Learning Assessment & Recognition (PLAR)
  • Program and course withdrawal



The personal information on this form is being collected under the authority of the Post-secondary Learning Act and section 33(c) of the Freedom of Information and Protection of Privacy Act (FOIP). The information will be protected by the provisions of FOIP, and will be used for the purpose of registration and administration of the event. If you have any questions or concerns about the collection, use, security or disclosure of the personal information, please contact General Council at 780.471.7664 or legal@nait.ca.

This program is a part of the JR Shaw School of Business.

Learn more about this school

Apply to NAIT

Learn how to apply to NAIT and what's required for the application process.

Apply now How to apply guide

Related Programs

Bachelor of Business Administration - Marketing Concentration
Business Administration - Entrepreneurship and Innovation
Bachelor of Business Administration - Entrepreneurship & Innovation Concentration
Business Administration - Management
Shopping Cart Quick View
Open Shopping Cart