COVID-19 update for April 6: New public health restrictions and their impact to NAIT (UPDATED)
Phone: 780.378.6130 Email: internationalcentre@nait.ca Hours: 8 a.m. - 4 p.m.
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The location where your NAIT courses will be held.
The type of certification (degree, diploma, certificate) you will earn after completing your program.
The flexible schedule options for this course including time of day and full/part-time.
Please note due to the COVID-19 pandemic, these delivery options may shift from term to term. Please consult your program for details on delivery options.
The average or expected time it will take to complete your program.
Open Studies allows you to explore credit courses without applying to a program. It is an opportunity to get a feel for school and what program you want to be in.
Program availability may be limited for international applicants. Contact your student advisor for more information.
You may apply for advanced credit once you have been accepted into the program. Advanced Credit can be Transfer Credit (for completed post-secondary courses) or PLAR (Prior Learning Assessment and Recognition).
In addition to the common guidelines outlined on the Transfer and Credit Options section and on the Transfer Credit Request Form (PDF), your program has other advanced credit requirements that are applied to each request including:
If you do not qualify for transfer credit or credential recognition, Prior Learning Assessment and Recognition (PLAR) may be an option.
Contact the program for additional information about Advanced Credit.
Program delivery methods for Fall 2021 and later have not been confirmed. Delivery shown is based on current delivery methods amid the COVID-19 pandemic.
Mix creativity, strategic sales and business insight and you’ll get marketing as a result. Marketing requires imagination, keen knowledge of one’s audience and the ability to position products and services against the competition.
In NAIT’s marketing program, you’ll work on practical, hands-on assignments for real-world clients. After completion of our core business courses, you’ll be able to choose 2 electives from a list of 5 course options.
Our 2-year diploma program has been developed in consultation with industry partners and will immerse you in dynamic group-work on real world projects with real clients.
Pursue a field in marketing where ideas are king, and every day is different.
Employment rates reported by NAIT alumni are for information purposes and do not guarantee future employment opportunities.
Salaries reported by NAIT alumni are for information purposes and are not a guarantee of future alumni income.
In your first year of the program, you will take 10 common courses with other business students, in order to gain foundational core business knowledge. In the second year of studies, you’ll take the required courses to get a specialized marketing diploma upon graduation.
We immerse students in a combination of classroom teaching, industry-relevant case work, simulations and networking. You will develop an understanding of modern business dynamics and learn to work well within culturally diverse organizations.
On average, you can expect to spend:
If you are looking to expand your skills beyond your diploma, our Bachelor of Business Administration (BBA) program builds on the marketing program, which allows you to earn a degree with just 60 more credits of study and gives you the opportunity to choose courses that advance your career to the next level.
As a graduate of the Business Administration – Marketing diploma, you may obtain advance credits towards designations like:
A career in marketing will offer you an incredibly diverse array of challenges. You’ll need to be prepared to take on numerous marketing-related tasks in businesses of all shapes and sizes.
You’ll need to devise and implement advertising and promotional initiatives, engage in professional sales and effectively participate in product marketing, marketing research and service marketing.
Potential career paths after graduation include:
In the business diploma program, you will declare an area of specialization in your first year, shortly after you have been accepted into the program.
All business students then take the same 10 foundational courses in order to gain core business knowledge. This allows students to experience a variety of business fields. In the second year of studies, you will take the required courses to get a specialized Marketing diploma upon graduation.
Students applying to any business administration diploma program will choose Business Administration - General when selecting the program on the Alberta Post-Secondary Application System (APAS). More information can be found under How to Apply below.
Business Information Centre – JR Shaw School of Business Email: businfo@nait.ca Phone: 780.471.8998
"I really like the psychology of people and applying that in a business setting through marketing."
Daniel van Veelen, Business Administration – Marketing '17
The JR Shaw School of Business harnesses the power of a polytechnic providing relevant, multi-disciplinary business education integrated with industry partnerships and applied learning.
Learn how to register through Alberta Post-Secondary Application System (APAS) or begin the application process.
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*Program availability is subject to change without notice.