JR Shaw School of Business

Business Administration - Marketing

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Mix creativity, strategic sales and business insight and you’ll get marketing as a result. Marketing requires imagination, keen knowledge of one’s audience and the ability to position products and services against the competition. If you’re a strategic and creative problem solver, a career in marketing could be right for you.
In NAIT’s marketing program, all the courses are project-based, technology-infused, and student-driven. Students engage in various active learning strategies, hand-on tasks for real world clients to ensure you are career ready, including computer simulations, media creation, and digital marketing.
After completion of the fifteen core business and marketing courses, you’ll be able to choose five electives from a list of six course options. Each student has the flexibility of selecting one of the following Marketing pathways: digital marketing, sales, or marketing communications.
The 2-year diploma program has been developed in consultation with industry partners.

Quick Facts

Credential: Diploma

Diplomas are credit programs that take 2 to 3 years and lead to government approved and industry-recognized credentials.

Campus: Main

Any in-person components of your courses will be delivered at NAIT's Main Campus in Edmonton. View map

Delivery Options:

  • On-Campus Day - Your course activity is done in-person Monday - Friday in the daytime.
  • On-Campus Evening and/or Weekend - Your course activity is done in-person on weekdays in the evening, or Saturdays and Sundays.
  • Online Day - Your course activity is done online Monday - Friday in the daytime.
  • Online Evening and/or Weekend - Your course activity is done online on weekdays in the evening, or Saturdays and Sundays.
  • Online Flexible Delivery - Your course activity is not scheduled and therefore you can determine when to do the coursework.

Length: 2 Years

With a typical full-time course load, this program will take 2 Years to complete.

Open Studies: Available

This program has courses that are available for Open Studies. Open Studies allows you to explore credit courses without applying to a program. It is an opportunity to get a feel for school and what program you want to be in. View courses

International Students: Accepted

This program accepts international students, however, program availability may be limited. Check program availability for this term. This program also meets the eligibility for the Post-Graduation Work Permit program. Each student is responsible for maintaining their eligibility throughout their studies.

Grad Employment Rate

Employment rates are reported by NAIT alumni, are for information purposes, and do not guarantee future employment opportunities. Please note that data for newer programs may not be included within this report.

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Median Starting Salary

Salaries are reported by NAIT alumni, are for information purposes, and are not a guarantee of future income. Please note that data for newer programs may not be included within this report.

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Hands-on, industry-relevant skills

In your first year of the program, you will take 10 common courses with other business students, in order to gain foundational core business knowledge. In the second year of studies, you’ll take the required courses to get a specialized marketing diploma upon graduation.

We immerse students in a combination of classroom teaching, industry-relevant case work, simulations and networking. You will develop an understanding of modern business dynamics and learn to work well within culturally diverse organizations.

Classroom & study hours

On average, you can expect to spend:

  • 20 hours per week attending classes over the course of each semester
  • An additional 20-30 hours per week studying, completing assignments, doing research, reading, etc. 

  • You will learn:

  • product development 
  • marketing of services 
  • writing and communication approaches
  • pricing, sales and value creation 
  • supply chain management 
  • socially responsible and green marketing
  • public relations

Opportunities for further education

If you are looking to expand your skills beyond your diploma, our Bachelor of Business Administration (BBA) program builds on the marketing program, which allows you to earn a degree with just 60 more credits of study and gives you the opportunity to choose courses that advance your career to the next level.

As a graduate of the Business Administration – Marketing diploma, you may obtain advance credits towards designations like:

Daniel van Veelen

"I really like the psychology of people and applying that in a business setting through marketing."

Daniel van Veelen, Business Administration – Marketing '17

JR Shaw School of Business

The JR Shaw School of Business harnesses the power of a polytechnic providing relevant, multi-disciplinary business education integrated with industry partnerships and applied learning.

Enter the workforce with confidence

A career in marketing will offer you an incredibly diverse array of challenges. You’ll need to be prepared to take on numerous marketing-related tasks in businesses of all shapes and sizes.

You’ll need to devise and implement advertising and promotional initiatives, engage in professional sales and effectively participate in product marketing, marketing research and service marketing.

Potential career paths after graduation include:

  • Advertising Account Manager 
  • Brand Manager 
  • Market Research Analyst 
  • Marketing Manager 
  • Product Manager 
  • Public Relations Officer 
  • Sales Representative 
  • Social Media Specialist 
Marketing careers
JRSSB Infographic Pathways

Diploma Specialization

In the business diploma program, you will declare an area of specialization in your first year, shortly after you have been accepted into the program.

All business students then take the same 10 foundational courses in order to gain core business knowledge. This allows students to experience a variety of business fields. In the second year of studies, you will take the required courses to get a specialized Marketing diploma upon graduation.

How to apply

Students applying to any business administration diploma program will choose Business Administration - General when selecting the program on the Alberta Post-Secondary Application System (APAS). More information can be found under How to Apply.

Courses and Advanced Credit

Current and recently admitted students can find information and updates about their program on their My Program page in the MyNAIT Portal. To monitor your course progress and the courses still needed to graduate, visit your Academic Progress Report.

Advanced Credit

You may apply for advanced credit once you have been accepted into the program. Advanced credit can be Transfer Credit (for completed post-secondary courses) or PLAR (Prior Learning Assessment and Recognition).

Transfer Credit

In addition to the common guidelines outlined on the Transfer and Credit Options section, your program has other advanced credit requirements that are applied to each request including:

  • You must have completed the course or program no more than 10 year(s) ago unless a formalized articulation agreement is in place
  • You must have a minimum mark of D in the course(s) or program

Read more about advanced credit or contact us about applying for credit for this program.

Courses

Expand each course below to see details about credits, requisites, scheduling, and more.

Tuition & Fees

Scholarships & Awards

The following scholarships and/or bursaries are available to you as a student in this program. To access your opportunities, visit the Student Portal.

Admission Requirements

Want to learn more about this program?

Thank you for your interest! We want to get you in contact with the right person to answer your questions. If you are a current or recently admitted student you can find program and course information as well as contact details for your program on the My Program page on the MyNAIT Portal.

General inquiries

Please contact the Student Service Centre for general inquiries such as:

  • Student application support
  • Program entrance requirements, tuition & fees, and how to apply
  • Program admissions process
  • Enrolment support
  • Student funding options
  • Fee and refund inquiries
  • General program and course withdrawal procedures
  • Navigating nait.ca and MyNAITPortal

Contact Student Service Centre

Program-specific questions

Please fill out the form below if you have any program-specific questions relating to:

  • Program details
  • Work-integrated learning and cooperative education
  • Advance credit and Prior Learning Assessment & Recognition (PLAR)
  • Program and course withdrawal



The personal information on this form is being collected under the authority of the Post-secondary Learning Act and section 33(c) of the Freedom of Information and Protection of Privacy Act (FOIP). The information will be protected by the provisions of FOIP, and will be used for the purpose of registration and administration of the event. If you have any questions or concerns about the collection, use, security or disclosure of the personal information, please contact General Council at 780.471.7664 or legal@nait.ca.

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Learn how to register through Alberta Post-Secondary Application System (APAS) or begin the application process.

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