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Campus

The location where your NAIT courses will be held.

Credential

The type of certification (degree, diploma, certificate) you will earn after completing your program.

  • Degree - NAIT offers a number of business degrees and applied science and technology degrees accredited by Alberta Advanced Education.
    Applied degree programs offer a stronger emphasis on practical applications of the concepts learned in the classroom
  • Diplomas & Certificates - These credit programs take 1 or 2 years and lead to government approved and industry-recognized credentials.
  • Journeyman Certificate - Hands-on and expert-led apprenticeship and industry training for skilled trades and technology professionals.
  • Continuing Education/Non-Credit - NAIT offers a wide range of non-credit programs and courses for personal and professional development in a number of interesting and exciting fields. These options are great for people who may be working but are interested in studying as well.

Delivery Options

The flexible schedule options for this course including time of day and full/part-time.

Please note due to the COVID-19 pandemic, these delivery options may shift from term to term. Please consult your program for details on delivery options.

  • On-Campus Day - Your course activity is done in-person Monday - Friday, before 5 PM.
  • On-Campus Evening/Weekend - Your course activity is done in-person on weekdays from 5 PM or later, or Saturdays and Sundays.
  • Online Day - Your course activity is done online Monday - Friday, before 5 PM.
  • Online Evening/Weekend - Your course activity is done online on weekdays from 5 PM or later, or Saturdays and Sundays.
  • Online Flexible Delivery - Your course activity is not scheduled and therefore you can determine when to do the coursework.
  • Both On-Campus and Virtual - Some of your coursework will be in-person, on campus and some will be done online.

Length

The average or expected time it will take to complete your program.

Open Studies

Open Studies allows you to explore credit courses without applying to a program.
It is an opportunity to get a feel for school and what program you want to be in.

International Students

Program availability may be limited for international applicants. Contact your student advisor for more information.

Advanced Credit

You may apply for advanced credit once you have been accepted into the program. Advanced Credit can be Transfer Credit (for completed post-secondary courses) or PLAR (Prior Learning Assessment and Recognition).

Transfer Credit

In addition to the common guidelines outlined on the Transfer and Credit Options section and on the Transfer Credit Request Form (PDF), your program has other advanced credit requirements that are applied to each request including:

  • You must have completed the course or program no more than 10 year(s) ago unless a formalized articulation agreement is in place
  • You must have a minimum mark of D in the course(s) or program

Prior Learning and Assessment Recognition (PLAR)

If you do not qualify for transfer credit or credential recognition, Prior Learning Assessment and Recognition (PLAR) may be an option.

Contact the program for additional information about Advanced Credit.

Program delivery varies by program and may be subject to change.. We encourage you to review how your classes will be delivered for the upcoming terms. If you have questions about program delivery or class enrolment, please contact your program area.

Build your brand

Mix creativity, strategic sales and business insight and you’ll get marketing as a result. Marketing requires imagination, keen knowledge of one’s audience and the ability to position products and services against the competition. If you’re a strategic and creative problem solver, a career in marketing could be right for you.
In NAIT’s marketing program, all the courses are project-based, technology-infused, and student-driven. Students engage in various active learning strategies, hand-on tasks for real world clients to ensure you are career ready, including computer simulations, media creation, and digital marketing.
After completion of the fifteen core business and marketing courses, you’ll be able to choose five electives from a list of six course options. Each student has the flexibility of selecting one of the following Marketing pathways: digital marketing, sales, or marketing communications.
The 2-year diploma program has been developed in consultation with industry partners.
Grad Employment Rate   Median Starting Salary  

Employment rates reported by NAIT alumni are for information purposes and do not guarantee future employment opportunities.

Salaries reported by NAIT alumni are for information purposes and are not a guarantee of future alumni income.

Hands-on, industry-relevant skills

In your first year of the program, you will take 10 common courses with other business students, in order to gain foundational core business knowledge. In the second year of studies, you’ll take the required courses to get a specialized marketing diploma upon graduation.

We immerse students in a combination of classroom teaching, industry-relevant case work, simulations and networking. You will develop an understanding of modern business dynamics and learn to work well within culturally diverse organizations.

Classroom & study hours

On average, you can expect to spend:

  • 20 hours per week attending classes over the course of each semester
  • An additional 20-30 hours per week studying, completing assignments, doing research, reading, etc. 

You will learn:

  • product development 
  • marketing of services 
  • writing and communication approaches
  • pricing, sales and value creation 
  • supply chain management 
  • socially responsible and green marketing
  • public relations

Opportunities for further education

If you are looking to expand your skills beyond your diploma, our Bachelor of Business Administration (BBA) program builds on the marketing program, which allows you to earn a degree with just 60 more credits of study and gives you the opportunity to choose courses that advance your career to the next level.

As a graduate of the Business Administration – Marketing diploma, you may obtain advance credits towards designations like:

Enter the workforce with confidence

A career in marketing will offer you an incredibly diverse array of challenges. You’ll need to be prepared to take on numerous marketing-related tasks in businesses of all shapes and sizes.

You’ll need to devise and implement advertising and promotional initiatives, engage in professional sales and effectively participate in product marketing, marketing research and service marketing.

Potential career paths after graduation include:

  • Advertising Account Manager 
  • Brand Manager 
  • Market Research Analyst 
  • Marketing Manager 
  • Product Manager 
  • Public Relations Officer 
  • Sales Representative 
  • Social Media Specialist 
Marketing careers
JRSSB Infographic Pathways

Diploma Specialization

In the business diploma program, you will declare an area of specialization in your first year, shortly after you have been accepted into the program.

All business students then take the same 10 foundational courses in order to gain core business knowledge. This allows students to experience a variety of business fields. In the second year of studies, you will take the required courses to get a specialized Marketing diploma upon graduation.

How to apply

Students applying to any business administration diploma program will choose Business Administration - General when selecting the program on the Alberta Post-Secondary Application System (APAS). More information can be found under How to Apply below.

Want to learn more about this program?

Thank you for your interest! We want to get you in contact with the right person to answer your questions.

Please contact the Student Service Centre for general inquiries such as:

  • Student application support
  • Program entrance requirements, tuition & fees, and how to apply
  • Program admissions process
  • Enrolment support
  • Student funding options
  • Fee and refund inquiries
  • General program and course withdrawal procedures
  • Navigating nait.ca and MyNAITPortal

Contact Student Service Centre

Please fill out the form below if you have any program-specific questions relating to:

  • Program details
  • Work-integrated learning and cooperative education
  • Advance credit and Prior Learning Assessment & Recognition (PLAR)
  • Program and course withdrawal

Contact this program




The personal information on this form is being collected under the authority of the Post-secondary Learning Act and section 33(c) of the Freedom of Information and Protection of Privacy Act (FOIP). The information will be protected by the provisions of FOIP, and will be used for the purpose of registration and administration of the event. If you have any questions or concerns about the collection, use, security or disclosure of the personal information, please contact General Council at 780 471 7664 or legal@nait.ca.


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Daniel van Veelen

"I really like the psychology of people and applying that in a business setting through marketing."

Daniel van Veelen, Business Administration – Marketing '17

JR Shaw School of Business

The JR Shaw School of Business harnesses the power of a polytechnic providing relevant, multi-disciplinary business education integrated with industry partnerships and applied learning.

Apply to NAIT

Learn how to register through Alberta Post-Secondary Application System (APAS) or begin the application process.

Apply now How to apply checklist

Related Programs

Bachelor of Business Administration - Marketing Concentration
Business Administration - Entrepreneurship and Innovation
Bachelor of Business Administration - Entrepreneurship & Innovation Concentration
Business Administration - Management

Legend

Term Definition
Open Program still has seats available.
Waitlisting Program is full and qualified applicants are being placed on a waitlist. For information about waitlists, please visit the Waitlist FAQs.

If you’re on a non-competitive waitlist, you should consider NAIT’s Academic Upgrading program or NAIT Equivalency Tests to become a more competitive applicant.

There is no guarantee that waitlisted applicants will be offered a seat, however it is common for seats to become available until the start of class. As seats become available, they are filled from the waitlist.
Closed Program is no longer accepting applications.
N/A Not available for this term.


*Program availability is subject to change without notice.