Continuing Education

CDEM223 - Crisis Narrative

Course Code

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Campus

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Course Overview

Own your narrative. A narrative is not just a few key messages — it is the organization’s factual story of what happened, what is happening and what will happen. It is the communications vehicle to address the crisis and mitigate and minimize misinformation. With the knowledge gained in this course, you will gain insight into crisis management through creating and controlling narrative. Discover leading communications practices that shape the crisis response narrative and the risks of not understanding an organization's narrative. Graduates of this course will understand the fundamentals of a crisis communicator’s role in creating the narrative, explore the elements needed to be an effective communicator and recognize the mechanics of a spokesperson delivering the narrative during a crisis event.

Upcoming Offerings

This course is part of these programs or course groups:

Crisis Communications Certificate


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Delivery Methods

  • Face to Face: Where: In-person meetings. When: Course is scheduled at a specific time for students to attend. Face-to-face instruction at all class meetings. Location may be on campus or at a worksite.
  • Blended: Where: Mixture of in-person & online components. When: Course is scheduled at a specific time for students to attend. Combination of face-to-face and online components at specific times. Some online components may be accessed online anytime.
  • Hyflex: Where: Choice to attend in-person or online meetings. When: Course is scheduled at a specific time for students to attend. For each class, students choose to attend in-person with the instructor or online at a specific time.
  • Remote Live Delivery: Where: Online with instructor. When: Course is scheduled at a specific time for students to attend. Instruction is delivered at set times online. Students do not come to campus.
  • Remote On-Demand Delivery: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online. While there are no set class meetings, there may be set due dates and deadlines for some activities. Students may interact with peers through virtual tools.
  • Remote Independent: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online, with no instructor support. While students choose when to do coursework, there may be set due dates and deadlines. 
  • Work Placement: Where: In-person meetings. When: Work is scheduled at a specific time for students to attend. Onsite work integrated learning. Location at a worksite.
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