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Continuing Education

Event Management

Campus

The location where your NAIT courses will be held.

Credential

The type of certification (degree, diploma, certificate) you will earn after completing your program.

  • Degree - NAIT offers a number of business degrees and applied science and technology degrees accredited by Alberta Advanced Education.
    Applied degree programs offer a stronger emphasis on practical applications of the concepts learned in the classroom
  • Diplomas & Certificates - These credit programs take 1 or 2 years and lead to government approved and industry-recognized credentials.
  • Journeyman Certificate - Hands-on and expert-led apprenticeship and industry training for skilled trades and technology professionals.
  • Continuing Education/Non-Credit - NAIT offers a wide range of non-credit programs and courses for personal and professional development in a number of interesting and exciting fields. These options are great for people who may be working but are interested in studying as well.

Delivery Options

The flexible schedule options for this course including time of day and full/part-time.

  • Day - Courses taking place between Monday - Friday, before 5 PM.
  • Evening/Weekend - Courses taking place on weekdays from 5 PM or later, or Saturdays and Sundays.
  • Online - Sometimes called "Home Study" or "Computer-Based Learning"
  • Blended - A combination of online and in-class components.
  • Distance - Traditional correspondence format. These courses work best if you can't get to a campus or if your schedule can't accommodate fixed class times

Effective for courses starting after September 1, 2019, this program will be a part of a pilot payment program. For selected courses this year students are only required to pay a down payment of 25%, plus any applicable material fees and related GST upon enrolment. The remaining 75% of the balance will be due 5 days before the class starts.  This will apply to all courses with the Subject Code “EVMT” exclusively. There are no other changes to NAIT Continuing Education enrolment or refund policies.

All great events, grand concerts, and once-in-a-lifetime shows have one thing in common: their vision is brought to life for others to experience by talented organizers and Event Managers.

NAIT’s Event Management Program will prepare you to apply a multitude of project management skills within a variety of dynamic environments such as trade shows, conferences, meetings, milestone events, award ceremonies, new product launches, social and corporate events and non-profit events.

In this program, you will learn how to maintain healthy relationships with industry partners; respond to shifting demographics; and attract, motivate and retain staff and volunteers. You will also develop versatile event management skills and discover how to apply them to lead, strategize, collaborate and facilitate stakeholder-defined outcome targets.

Gaining depth and diversity  

Industry experts tell us that they want our graduates to have a broad base and depth of knowledge relative to the event industry.  To meet these industry demands, we offer a wide variety of courses that will help increase your suitability for industry employment. Whether you aspire to a career in professional event management or are already working in a position with event planning responsibilities, we can help you become a skilled and highly sought-after professional.

Industry experts helped us determine the outcomes of the Event Management program to ensure that you will be able to do the following:  

  • Generate and integrate creative ideas that translate into experiences that fulfill stakeholder requests.
  • Implement event management tools and industry processes required to execute and evaluate an event as defined by stakeholders.
  • Create and implement an adaptable, integrated, marketing communication strategy specific to an event.
  • Build, manage and maintain relationships that reflect professional and ethical leadership.

Completion requirements

You will earn an Event Management Certificate with any combination of courses that total 175 hours.

Event Management Foundations (EVMT700) in addition to one of the three capstone courses (EVMT800, EVMT801, or EVMT802) are compulsory courses required to obtain the certificate. You design your own certificates with courses that suit your needs, interests and previous experiences.

You may also choose a stream of courses to create a specialization. These are a group of compulsory courses and a capstone project that is focused on a particular aspect of the events industry. Currently we are offering two specializations with the Event Management Certificate: Program Planning and Operations. You may include the core courses for either specialization within your 175 course hours. In order to receive a specialization, you must complete the certificate requirements.

You may obtain multiple specializations once your initial 175 hours have been completed.  

About the events industry

Event planners are always in demand in the private, public and non-profit sectors. Employers commonly hire event managers to organize trade shows, conferences, meetings, milestone events, awards ceremonies and other types of events. Edmonton is a great place to be an Event Manager – just watch the video by Edmonton Tourism to the right, and you will see a sample of the many events held here each year.

Meeting + Incentive Travel Magazine published a 2016 salary survey that gives a thorough overview of the industry.  For more resources and insight about the business events community in Canada, visit meetingscanada.com

Event professional designations

A number of external organizations provide accreditation in the event industry. Typically, these designations require industry experience prior to writing the required exams, but our program covers the industry standards you will need to know for accreditation.

The following are two designations you can pursue throughout your career. These organizations also offer student membership rates, so you can begin networking immediately:

The EIC has recently certified several of NAIT's courses to be eligible for continuing education credits toward the CMP designation.

 

Alexandra Armstrong

Alex Armstrong is the owner and creative director of Three Tall Women Design, a production design firm specializing in corporate events.

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Maya Daniel

Maya Daniel is an instructor at NAIT in the JR Shaw School of Business and the Continuing Education Event Management program.

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Manfred Kalk

With 20+ years in the hospitality and events field, Manfred has worked on every size, style and genre of event you can imagine.

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Kristine Monteiro

Kristine Monteiro works as an Event Consultant at MacEwan University’s Conference and Event Services department.

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Caitlin McElhone

Owner and lead planner of CM Events, Caitlin McElhone, is passionate about lifestyle, urban living and executing exciting events for her clients.

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Shelley Switzer

Shelley Switzer is the Artistic Producer at the Edmonton International Street Performers Festival and is proud to be one of the Event Management instructors at NAIT.

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Milena Santoro

Milena Santoro is an author, educator, professional speaker, global trainer and award winning certified meeting & events professional.

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If you have 5 or more years of full-time industry experience, you may be eligible for Prior Learning Assessment and Recognition (PLAR) credit for the Event Management Foundations course (EVMT700). 

To learn more and to begin the process, read through the following:

  1. Fact Sheet - Event Management (pdf)
  2. Candidate Guide - Event Management (pdf)
  3. Application Form (pdf)
  4. Payment Form (pdf)

Courses

Courses

Program Planning Specialization Core Courses

Operations Specialization Core Courses

Capstone Courses