Victor Cui NAIT’s first Executive-in-Residence

Published on October 26, 2022

NAIT’s JR Shaw School of Business launches the Executive-in-Residence program by welcoming Edmonton Elks president and CEO Victor Cui as the program’s inaugural appointee.   

The newly developed Executive-in-Residence program is designed to create meaningful student and staff experiences with industry leaders who have a track record of building and leading organizations from a wide variety of industry sectors across Alberta, Canada and beyond. Executives will share insightful real life business experiences, including relevant trends and challenges. 

Over the current academic year, Cui will connect with business staff and students through keynote addresses, workshops and mentorships to share the valuable insights and experiences he’s gained throughout his career. He will also work with the JR Shaw School of Business to increase collaboration and awareness among the business community.  

Cui brings a wealth of leadership and business acumen from a global perspective. Prior to taking on his current role with the Edmonton Elks, he co-founded ONE Championships, Asia’s largest sports media company. He worked as a senior executive at ESPN Sports and the PGA Tour. He has been involved in the X Games, Olympic Games and Commonwealth Games.  


Cui’s appointment ends in April 2023.  

Quick Facts 

  • The Executive-in-Residence program will expose students to high-level leaders across industry sectors 
  • The Executive-in-Residence appointment is a volunteer position aimed at connecting business leaders with JR Shaw School of Business students 
  • The Executive-in-Residence will serve for a minimum of one academic term (four months) and up to one full academic year (eight months) in a single appointment 


“We are thrilled to welcome Victor Cui as the inaugural Executive-in-Residence for the JR Shaw School of Business. NAIT’s polytechnic approach to business education through hands-on learning and meaningful partnerships with industry experts prepares students for the real-world. As a strong business and community leader who also takes a hands-on approach, Victor will bring a wealth of practical and unique experiences that will inspire our students as they begin their own careers or launch their own entrepreneurial ventures.” — Dennis Sheppard, Dean, JR Shaw School of Business, NAIT 


“Entrepreneurship and education are two of the main driving forces for positive change in our communities. It’s humbling to be the inaugural Executive-in-Residence for the JR Shaw School of Business, where I’m hoping to help inspire the next generation of community-minded entrepreneurs. As a community-owned team, the Edmonton Elks are committed to enhancing our city and region through partnership, and this appointment is just one part of two organizations coming together for the betterment of not only themselves, but more importantly the people they serve.” - Victor Cui, President & CEO, Edmonton Elks Football Club and the inaugural JR Shaw School of Business Executive-in-Residence 

About NAIT

The Northern Alberta Institute of Technology (NAIT) is a leading Canadian polytechnic, delivering education in science, technology and the environment; business; health and skilled trades. With over 34,000 credit and non-credit students and a 98 per cent employer satisfaction rate, NAIT grads help fuel the economic engine of the province. NAIT also contributes to Alberta's prosperity by helping businesses and communities become more competitive through industry-driven research and corporate training. Recognized as one of Alberta's top employers, NAIT provides outstanding returns on investment for its graduates, industry partners, the provincial government and the people of Alberta.

Media inquiries

Nicole Graham
NAIT Media Relations
C 780.916.8307 E

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