Continuing Education

EVMT705 - Planning Strategies for Event Management

Course Code

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Campus

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Course Overview

Event Managers must create worthwhile event environments where ideas can be shared, and interactions can occur, but it is the active engagement and participation of the attendees that leads to the discussions, connections, reflections and learning that show a measurable change in knowledge or attitude.

In this course, we will identify event stakeholders, create SMART goals and scope of work, and build a consultation outline for client discovery meetings.

There will be active discussions about technology and it’s application in live events, event surveys and data collection, how to determine ROI and non-monetary event objectives. Finally, we go through an extensive post-event evaluation that will show business value while building memorable events that attendees (and clients) want to return to.

Upcoming Offerings

Delivery Methods

  • Face to Face: Where: In-person meetings. When: Course is scheduled at a specific time for students to attend. Face-to-face instruction at all class meetings. Location may be on campus or at a worksite.
  • Blended: Where: Mixture of in-person & online components. When: Course is scheduled at a specific time for students to attend. Combination of face-to-face and online components at specific times. Some online components may be accessed online anytime.
  • Hyflex: Where: Choice to attend in-person or online meetings. When: Course is scheduled at a specific time for students to attend. For each class, students choose to attend in-person with the instructor or online at a specific time.
  • Remote Live Delivery: Where: Online with instructor. When: Course is scheduled at a specific time for students to attend. Instruction is delivered at set times online. Students do not come to campus.
  • Remote On-Demand Delivery: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online. While there are no set class meetings, there may be set due dates and deadlines for some activities. Students may interact with peers through virtual tools.
  • Remote Independent: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online, with no instructor support. While students choose when to do coursework, there may be set due dates and deadlines. 
  • Work Placement: Where: In-person meetings. When: Work is scheduled at a specific time for students to attend. Onsite work integrated learning. Location at a worksite.
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