Continuing Education

EVMT730 - Event Marketing

Course Code

A unique identifier used at NAIT for this specific course.

Campus

The location where your NAIT courses will be held.

Course Overview

Knowing how to market an event creatively and effectively can add incredible value and support to any event. Whether you’re planning a fundraising gala, local sporting event, wedding, conference or festival, all events need a well thought out way to attract guests, sponsors and ticket sales. This course will look at how to integrate a marketing strategy into your event plan, how to budget for marketing, look at different media outlets and how to utilize themes and design to gain excitement for your event. Students will be able to develop, execute and present detailed marketing campaigns and plans for any event when they have completed this course.

View Course Outline

Upcoming Offerings

Delivery Methods

  • Face to Face: Where: In-person meetings. When: Course is scheduled at a specific time for students to attend. Face-to-face instruction at all class meetings. Location may be on campus or at a worksite.
  • Blended: Where: Mixture of in-person & online components. When: Course is scheduled at a specific time for students to attend. Combination of face-to-face and online components at specific times. Some online components may be accessed online anytime.
  • Hyflex: Where: Choice to attend in-person or online meetings. When: Course is scheduled at a specific time for students to attend. For each class, students choose to attend in-person with the instructor or online at a specific time.
  • Remote Live Delivery: Where: Online with instructor. When: Course is scheduled at a specific time for students to attend. Instruction is delivered at set times online. Students do not come to campus.
  • Remote On-Demand Delivery: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online. While there are no set class meetings, there may be set due dates and deadlines for some activities. Students may interact with peers through virtual tools.
  • Remote Independent: Where: Online anytime. When: No set class meetings. Coursework is accessed on-demand and online, with no instructor support. While students choose when to do coursework, there may be set due dates and deadlines. 
  • Work Placement: Where: In-person meetings. When: Work is scheduled at a specific time for students to attend. Onsite work integrated learning. Location at a worksite.
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