Continuing Education

EVMT730 - Event Marketing

Course Code

A unique identifier used at NAIT for this specific course.


The location where your NAIT courses will be held.

Course Overview

Knowing how to market an event creatively and effectively can add incredible value and support to any event. Whether you’re planning a fundraising gala, local sporting event, wedding, conference or festival, all events need a well thought out way to attract guests, sponsors and ticket sales. This course will look at how to integrate a marketing strategy into your event plan, how to budget for marketing, look at different media outlets and how to utilize themes and design to gain excitement for your event. Students will be able to develop, execute and present detailed marketing campaigns and plans for any event when they have completed this course.

Upcoming Offerings

Delivery Methods

  • Face to Face: class is scheduled in-person, with face-to-face instruction
  • Blended: class has a portion of face-to-face and online interaction
  • Hyflex: class has a flexible structure where it's optional for students to attend sessions in the classroom, participate online, or do both.
  • Remote Live Delivery: replaced online synchronous, where classes are fully online and scheduled at a specific time for students to attend.
  • Remote On-Demand Delivery: replaced online asynchronous, where students can engage with online class content at different times.
  • Remote Independent: online learning where content is self-led and no instructor.
  • Work Placement: class is a work placement
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